Adfin8 Advertising-Related Policies

Effective Date: 23-10-2025

Document Type: Compliance and Operational Policy

Issued by: Adfin8 Private Limited

1. Introduction

Adfin8 Private Limited ("Adfin8," "we," "our," or "us") is committed to promoting responsible, transparent, and compliant advertising across all its Digital Out-of-Home (DOOH) platforms.

These Advertising-Related Policies define the principles, standards, and procedures governing the creation, review, approval, and display of advertisements through Adfin8's digital network.

All advertisers, agencies, and third-party partners ("Advertisers") engaging with Adfin8 are required to comply with these policies as a condition of service.

2. Policy Objectives

The objectives of this policy are to:

• Ensure compliance with applicable advertising laws and regulations.
• Maintain ethical standards and protect consumer interests.
• Uphold Adfin8's brand integrity and corporate responsibility.
• Create a transparent, fair, and trustworthy advertising ecosystem.

3. General Advertising Standards

All advertisements must:

• Be truthful, accurate, and substantiated by credible evidence.
• Avoid any misleading, exaggerated, or deceptive claims.
• Respect cultural, social, and religious sensitivities.
• Be non-discriminatory, avoiding any form of hate speech, bias, or stereotyping.
• Comply with all applicable laws, regulations, and codes, including but not limited to:
  • The Advertising Standards Council of India (ASCI) Code.
  • The Consumer Protection Act, 2019.
  • The Information Technology Act, 2000 and related data protection provisions.
  • Any regional or industry-specific advertising regulations.

4. Prohibited Advertising Content

Adfin8 strictly prohibits advertisements that contain, promote, or depict:

• Illegal products, services, or activities.
• Hate speech, incitement to violence, or discrimination.
• Adult, sexually explicit, or suggestive material.
• Tobacco products, narcotics, or recreational drugs.
• Misleading or unverified health, medical, or investment claims.
• Political or religious propaganda not compliant with election or broadcast regulations.
• Copyrighted or trademarked material without proper authorization.
• Content that violates public decency, safety norms, or national security interests.

5. Restricted Advertising Categories

Certain categories may be accepted under strict review and prior written approval:

• Alcohol and beverage promotions (subject to regional law).
• Real estate, mutual funds, and financial investment services.
• Healthcare and pharmaceutical products.
• Content targeted toward minors or sensitive audiences.

Advertisers must provide supporting documentation, licenses, and disclaimers as requested.

6. Creative and Technical Requirements

All creative materials submitted to Adfin8 must:

• Comply with DOOH technical specifications (resolution, dimensions, and file formats).
• Maintain visual clarity, legibility, and design integrity.
• Avoid flashing lights or disruptive motion effects that could cause discomfort or hazards.
• Include accurate brand identification, disclaimers, and legal notices where applicable.
• Meet Adfin8's quality, relevance, and aesthetic standards.

Adfin8 reserves the right to review, modify, or reject any creative that does not meet these criteria.

7. Review and Approval Process

All advertisements are subject to Adfin8's internal content and compliance review before deployment.

Adfin8 reserves the right to suspend, withhold, or remove advertisements that violate this policy or raise legal or ethical concerns.

The company may report non-compliant advertising to relevant regulatory authorities.

Final approval remains solely at Adfin8's discretion.

8. Data Usage and Audience Targeting

All data-driven or audience-targeted campaigns must comply with:

• Applicable data protection and privacy laws, including GDPR (where applicable).
• Adfin8's Privacy Policy and Data Governance Guidelines.
• Transparent disclosure of tracking or targeting practices.

Advertisers must not collect or use consumer data obtained through Adfin8's systems without explicit consent or authorization.

9. Advertiser Obligations

Advertisers are solely responsible for:

• The accuracy, legality, and authenticity of their content.
• Obtaining all licenses, rights, and consents required for advertisement publication.
• Indemnifying Adfin8 against any claims, damages, or liabilities arising from non-compliance or content disputes.

10. Enforcement and Penalties

Violations of this policy may result in:

• Immediate suspension or removal of non-compliant advertisements.
• Termination of advertising agreements.
• Reporting to legal or regulatory authorities, if necessary.
• Financial penalties or recovery of damages, as applicable under contract terms.

11. Policy Updates and Review

This policy is subject to periodic review and may be updated to reflect legal, operational, or technological changes. The latest version will always be available on Adfin8's official website.

12. Contact Information

For questions, clarifications, or approvals regarding advertising content or policy compliance, please contact: